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One, Alchemy, a private equity group, offered to buy Rover and shrink it into a niche maker of MG sports cars.
Buying Rover turned what was a successful niche maker of upmarket sporty saloons into a small maker of volume cars that it wanted to sell at premium prices in the mass market.
Now Tesla is undergoing a makeover as it tries to evolve from a niche maker of expensive sports cars that has never turned a profit into a money-making provider of electric cars for the masses and a technology supplier to bigger automakers.
The fledgling electric car company has bold plans to transform itself from a niche maker of pricey roadsters into a full-fledged Silicon Valley-based carmaker.
Founded as Orbotix in 2010, Sphero has seen rapid growth in the past several years as it's transformed itself from a niche maker of a smartphone-controlled robotic ball into a full-fledged Disney co-conspirator.
Then Gibbs and Jenkins founded Gibbs Technologies in England, and farmed out concept work to firms both in Britain and the U.S. For instance, engineering work began with niche maker and engineering house Lotus in England, and full structural and crash testing also went forward.
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The E.P.A. is figuring out how to nudge these niche makers into better carbon dioxide performance without wreaking havoc in their model lines, dealer networks and fan bases.
Sulajja Firodia Motwani, managing director of Kinetic Motor, has ensured that in the past six years her company has collaborated with firms in Korea, Italy and Taiwan and has helped it grow from a niche moped maker to a manufacturer of a full range of two wheelers and auto components.
A tiny, recent acquisition by Apple Computer hints at how the niche computer maker plans to dominate Hollywood with its technology.
Finally, Apple Ads Take On The PC 07.16.02 After 18 years, the niche computer maker finally acknowledges the competition.
So far about every major and niche computer maker has announced a Core i7 desktop platform this week and ASUS is not to be outdone.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com