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But IPTV, or internet protocol television, has the potential to take niche broadcasting to a new level, because it can be produced and broadcast very cheaply and accessed by audiences around the world for nothing.
Niche broadcasting is not new.
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For its part, Twitter has carved a solid niche for those interested in broadcasting their thoughts 140 characters at a time.
That means niche-format broadcasting has become much less common on the broadcast bands.
"Radio Gannet" features Dolly, "truly happy, having found her niche at last in public service broadcasting.
Not the most scientific way of putting a chart together, but one that had the intended effect of broadcasting the tastes of niche markets (or at least of the person who answered the phone).
Nothing less than the future of the entertainment business is at stake, as the industry continues its landmark shift from broadcasting to time-shifting and niche programming.
It seems like its greatest innovation was realised early on; when you're broadcasting to the world, everything, no matter how niche, can find an audience, in some cases far bigger than anyone would have expected.
More likely it will be a niche network, on the model of cable stations like ESPN or CNN, broadcasting seven days a week during prime time with infomercials filling out the other 20 hours of the day.
Google Ads can help advertisers find the households they want but to ensure there are more channels serving the exact niche market an advertiser may want, Google is funding an explosion of new television channels that will begin broadcasting this year on YouTube (which will be easily accessible on any television with Google TV installed -- see how the pieces all come together?).
This meant that stations broadcasting in cities hundreds of miles apart might be beholden to to the same shareholders, which had the effect of discouraging them from cultivating their own niche markets.
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