While some country codes have had a hard time attracting anything other than niche interest, analysts say the Colombian suffix may have a better chance to rival ".com" because the letters "co" are recognized in many languages as an abbreviation for "company" and are not merely seen as an abbreviation for the country's name.
Now is the time to make an aggressive push into niche vehicles, analysts say.
Now that it is on the verge of selling its stock to the public, Twitter has to prove to investors it can broaden its appeal or risk being pigeonholed as a niche service, analysts say.
There is little sales data available on what is still a niche market, but analysts think the broad church of hobbyists, which includes knitters, embroiderers and model-makers, spend close to £3bn a year, with craft stores enjoying a renaissance during the recession.
"Furniture retailers aren't growing at the moment unless they're very niche," says Neil Saunders, analyst at retail consultancy Verdict.
Lorillard's dominant position in the menthol category could eventually attract some suitors curious about exploiting the niche, says Morningstar analyst Greggory Warren.
"This is an emerging niche," said hotel analyst Henry Harteveldt of Atmosphere Research Group, noting that these ventures allow brands to present themselves in a new dimension and "allow consumers to 'live' the brand vision".
Any recovery will come niche by niche, hotel analysts say.
"Ether has been rising because of superior technology but some upcoming ICOs...have technology that can process cryptocurrency transactions even faster than Ethereum". Bitcoin is destined to become a niche asset, ING financial analysts wrote in a report to clients on Dec. 18.
He was a financial analyst, his niche being pricing strategy for mainframe software.
