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Research using animals is not a niche activity.
It is endemic in some countries but a niche activity in others.
But the Canadian retail numbers indicate that "in this country, online shopping will always be a niche activity," Mr. Ferneyhough said.
There are plenty of nerds within the stand-up community, probably because obsessing about how to make people laugh is a fairly niche activity in itself.
Back in 1993 when KPMG published its first Survey of Corporate Responsibility Reporting, it was a new and niche activity practiced by only one in 10 pioneering companies.
Buying drugs online using bitcoins was, just a few years ago, a niche activity known about and practiced only an avant garde technical elite.
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While some adopt a dualistic approach, keeping regime and niche level activities technologically and commercially separate, others develop integrated strategies where niche activities are leveraged to impact upon the regime level.
The change has been confined to niche activities, even though some – such as World of Warcraft or Second Life – are big niches.
Branch out and compete: social enterprise should expand beyond niche activities and start competing and collaborating with the private and public sectors in order to introduce this model to their businesses.
A few other sites offer vacation activities, including Expedia, Viator and Vayable, though the first two are very broad and a bit cluttered, and the last includes only niche activities.
Cassidian, he noted, owns significant, but not controlling, stakes in some of Europe's biggest military joint ventures, including Eurofighter, the producer of the Typhoon combat jet, and MBDA, a missile manufacturer, as well as niche activities in military electronics and security.
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