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The Nice companies have Nice customers because they've identified a niche – often literally PLUs (People Like Us) – and have communicated with it cleverly through targeted direct mail and, later, compelling websites.
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Well, there went the DFJ65, the SLSW650K, the SLSW650V and the DEJ621, as well, which pretty much eliminated all the possible personal CD players that a nice customer service representative at the 800.com electronics site had suggested to me during an online chat the previous day.
In the end, I phoned J&R Music's toll-free number, peppered the nice customer service representative with suspicious questions ("You say it's in stock, but I've been hurt before. Why should I believe you?") and ordered the DEJ01, requesting standard four-day shipping via U.P.S.
Needless to say, an expectant mother ordering "nursery furniture," in the poem of that name, does not want to hear from Alison, the nice customer-service woman on the phone, about the company's no-questions-asked return policy: a "mum extension of the dead- / line for completion of a / project" — buying the chair, carrying the baby — "I wish I had not undertaken".
Nice customer lady.
I don't want to be the Saks Fifth Avenue, where you get really nice customer service but you're paying through the nose in those stores," he says.
I was ready to really tear into someone when a supremely polite and nice customer service rep answered the phone.
If the service can team up with the Kayaks of the world, they can probably make for a pretty nice customer experience, while getting paid.
I myself actually just had a good interaction with Comcast, but because it was just a nice customer service agent helping me navigate the company's labyrinth of misleading offers and upsells, I consider it as breaking even.
They did not, but the nice customer service lady took pity on me and agreed to send me two coupons (worth up to $11.99 each) good for the purchase of Schick's top-of-the-line razor, the Hydro.
A nice customer is more likely to be treated with extra-special attention.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com