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According to the vociferous "No to Nice" campaign, which includes such odd political alliances as Sinn Fein, the Green Party and assorted right-wing groups, the treaty is hardly so innocuous.
Maybe Mr Blatter wins, but one thing he has won already is credibility and he wins it by a very nice campaign; polite, clean, without being offensive, showing passion for game.
Now, another of the Unilever brands, Axe, with ad campaigns known for frat-boy style parody that tend to get a little too raunchy at that, has come up with another over-the-top, "Naughty into Nice" campaign.
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"It's been a nicer campaign," she said.
John Mason of Nevada even argued that the more drawn-out schedule would lead to nicer campaigns.
A17 Group Wants Nicer Campaigns A bipartisan national group is asking judicial candidates to promise to follow new standards of conduct in an effort to limit aggressive campaigning for state judgeships.
She said, "We were a nice, positive campaign.
The one ad in the Dockers "Nice Pants" campaign which isn't like earlier Bugle Boy spots is called "Motorcycle".
BAHAMIANS expected a nice little campaign for their March 14th election, with talk of the economy, the new social reforms and the old corruption.
Other bills are meant to convince Albany's flush lobbyists that a legislator did enough to earn a nice, fat campaign contribution.
I know I started the cake thing, but the reason I started that was because, do you remember that Naughty But Nice cake campaign on telly?
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CEO of Professional Science Editing for Scientists @ prosciediting.com