Data-driven merchandising on the one hand and next generation brand building on the other — Lake and Weiss are the leading industry pioneers in both.
Updated and current brand profiles help maintain longevity, positive brand reputations and display the ability to sustain themselves while building new, next-generation brands.
Philip Granof is CEO of Protobrand, a next-generation branding agency headquartered in Boston.
In their filings with the Federal Communications Commission during the merger-review process, AOL and Time Warner offered a chilling glimpse into this new online world by speaking rhapsodically of "next-generation branded content" and "powerful e-commerce applications". Presumably, these will be the financial fruits-for the cable networks and their content partners-of the new walled gardens.
Are Social Media Influencers The Next-Generation Brand Ambassadors?
Council Post: Are Social Media Influencers The Next-Generation Brand Ambassadors?
We want to position Summersalt as the next-generation brand focused around travel".
A few weeks later, the retail consulting firm Doneger, whose clients include major department-store chains, sent out a bulletin called "Streetwear — The Next Generation," naming brands that trendsetting kids in New York City were wearing.
These large retailers are reducing the cost of entry and other expectations, and they are providing targeted social marketing programs to drive activation of the next generation of brands — ones that resonate with younger shoppers.
Looking at the recent success of companies in our portfolio like Koia and Alpha Foods - we have a front row seat in this next generation of brands.
As I look at GC's work with next generation DTC brands (Warby Parker, Honest Co) and disruptive financial services (FundBox, Stripe, Realty Shares, I'm confident that entrepreneurs can deliver new levels of service and transparency in insurance.
