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Video work, for instance, is still a relatively new addition to newspapers' content streams.
Would they have to pay for borrowing from online newspapers content?
The latter in particular has been accused of stealing newspapers' content and undermining their attempts to charge for it.
The effort is extensive, including a commercial, magazine advertisements, coupon inserts in newspapers, content on the Balance Bar Web site, online banner ads, ads in stores, a public relations initiative, sampling programs and a presence in social media like Facebook and Twitter.
A few months ago, in this very column, I wrote about Rupert Murdoch and how he would never remove his newspapers' content from Google's index because he was too obsessed with eyeballs….
Most recently, Rupert Murdoch has been harumphing mightily about forcing people to pay for access to his Wall St. Journal site and "threatening" to wall off his newspapers' content from Google so it can't be found for free.
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Broadcasters, whether on TV or radio, live off newspaper content.
He is leading a movement to charge for newspaper content online, which may help his peers.
He said that his company's newspaper content could be transmitted over the airwaves, as well.
Some of the material on the site veers beyond traditional newspaper content.
At The Journal, Mr. Hunt said, he spent 99percentt of his time creating newspaper content.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com