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The newspaper network spent an estimated $600,000 on the tests.
The newspaper network is initially limiting the offer -- available in 170 newspapers in 100 markets -- to five marketers.
All eight gained sales, the newspaper network said, with increases that ranged from 7 to 25 percent; the average was 16 percent.
"By the 1760s the colonial newspaper network had developed into a powerful, open and social platform for rehearsing arguments, propagating ideas and exchanging opinions".
The data that the newspaper network will use to determine whether sales grow or shrink for the five marketers will come from the InfoScan tracking-service unit of the SymphonyIRI Group.
Although "the newspaper business has changed a lot," said Jason E. Klein, president and chief executive at the newspaper network in New York, marketers still care about sales, and "this goes to the ability to move product at retail".
Similar(52)
If the merged company can accomplish that, "it can attract more national advertising," Mr. Greenberger said, and perhaps even provide "an example of how newspaper networks can become the next big media opportunity for national advertisers".
Indeed, the combined online audience for the seven audited UK national newspaper networks – the websites of the Guardian, Times, Telegraph, Independent, Mail, Sun and Mirror – peaked in January at around 140 million unique users, when Guardian.co.uk hit a record of 29.8 million.
If traditional media reporters - those writing for newspapers, network and cable television, and radio - happen to miss a story or the details of a transgression, you can bet that all those bloggers and social media opinion-makers will be thumb typing on their handheld devices.
My age allows me to be crotchety, so to all you newspapers, networks, pundits and pollsters, just one request: Stop categorizing me.
Other networks and newspaper Web sites quickly followed, and for an hour or two the reports continued.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com