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Mr. Lynch says the newspaper needs to stop acting like one in order to be a viable business.
In other words, it's not enough for a small magazine to expose a scandal: Every network and newspaper needs to borrow the attack-dog approach of an investigative reporter or a blogger.Mr Kaplan dismissed that, saying that reporters couldn't do their jobs if they were as pugnacious as Mr Stark wanted them to be.
Whether in print or online, the newspaper needs "to have a distinctive voice that relates well to the community it serves".
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I couldn't even get the Presidential travel schedule, which the newspaper needed to plan its coverage.
Post Co. executives have long believed that the newspaper needed to build a larger core audience of people who are frequent users of the website and therefore the most likely to subscribe.
Sulzberger is known to believe that the Times, as a financially beleaguered newspaper, needed to retreat on some of its generous pay and pension benefits; Abramson, who spent much of her career at the Wall Street Journal, had been at the Times for far fewer years than Keller, which accounted for some of the pension disparity.
The Guardian editor-in-chief, Alan Rusbridger, said that the newspaper needed to embrace an "open" digital philosophy in which it embraced contributions from beyond the ranks of its own journalists, and posed the question whether the titles could spend 80% of their focus and attention on digital.
Newspapers need to focus relentlessly on that.
Newspapers need to start articulating that value.
So what do newspapers need to do online to adjust?
"All of the magazines and newspapers need to begin to do this," she said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com