Exact(11)
Driving the networks' online efforts are the opportunities to reach viewers who might not otherwise turn on a television on election night (an increasing possibility, as television news viewership falls each year) and to offer them new, often interactive technologies that are simply not available through a traditional cable box.
Roughly eight million viewers watched coverage of Tuesday's New Hampshire primaries, according to Nielsen Media Research, and that is more than double the cable news viewership for the same coverage in 2004.
The median age of the evening news viewership hit the 50's by the 1980's.
While overall evening news viewership across the three networks declined 5percentt last year, CBS's fell 13percentt.
After an abnormally busy first half of the year, cable news viewership is soft overall this summer, making it harder for Mr. Cooper to make gains.
Although the increase in evening news viewership over last year is only about 3percentthethe added audience is itself larger than the entire daily audience for any of the 24-hour cable news networks.
Similar(47)
Network-news viewership went up during the hurricane and its aftermath, and the corporations behind the news will want to keep those numbers high.
By 2000, network-news viewership had dropped to twenty-nine million, while the total audience continued to increase, to a hundred and one million households.
Although by 1992, when Bill Clinton went on "The Arsenio Hall Show" to play "Heartbreak Hotel" on his sax, network-news viewership had increased slightly to thirty-nine million, totaloTVl TV audience had nearly doubled, to 92.1 million.
Even factoring in the rise of the cable news networks, overall television viewership has declined.
An editor with the Shanghai Media Group, a television company, conveyed the intensity of interest in earthquake news in terms of viewership, saying interest levels were too high to heed orders from above to discourage frontline reporting.
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