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Interconnections within the cluster, often unanticipated, lead to perceptions of new ways of competing and new opportunities.
The City chief executive, Ferran Soriano, is looking at every aspect of revenue generation, as he seeks new ways of competing in the era of financial fair play.
Cases drawn from two UK retailers are presented to illustrate the possibility of integrating seemingly opposing strategic propositions as a means to discover new ways of competing.
In other cases, strategy lags behind capability: Process improvements make new ways of competing possible, but the company's strategy has yet to take these new possibilities into account.
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In the early 1980s, a new way of competing broke on to the world stage: the quality movement, with the deification of W. Edwards Deming, who introduced quality as a way of life for Japanese companies.
In Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing.
Using technology and algorithms like this represents an entirely new way of competing and it's disrupted just about every industry.
For most innovations, "rules" are a metaphor for a new way of competing, but in some markets there are very precise rules on how you must compete and government regulators carefully crafted those rules.
Krishnan Subramanian, now a cloud evangelist with Red Hat, notes that an organization like OpenStack is a test bed for this new way of competing.
Stanford is studying new ways of balancing the competing interests of people and wildlife to preserve what remains.
"As more and more choices of heath care for seniors have become available, nursing homes have had to think of new ways to compete," he said.
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CEO of Professional Science Editing for Scientists @ prosciediting.com