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The current news leader, TV Today, says it welcomes the rush of new rivals.
New rivals now bring flash and frill — and turf wars.
"When you open up, you create new rivals.
Second, shopping habits have changed and new rivals have sprung up to cater to them.
But, as national exchanges have found, even a monopoly is vulnerable to attack by new rivals.
It has not ceded ground to its new rivals and still sells 3.7m copies a week.
Still, banks and others have been forced to change strategy to deal with their new rivals.
Some will have their profits squeezed, and customers stolen by new rivals.
But if their new rivals prove capable, they may have to adapt.
Maximus seems well run, with a slight high-tech advantage over the other new rivals.
The TV listing titles were particularly hard hit by new rivals in the market.
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CEO of Professional Science Editing for Scientists @ prosciediting.com