MSNBC, the proudly left-of-center cable news network, bought the inside of each cover for its new "Lean Forward" marketing campaign, which emphasizes the channel's liberal leanings.
Mr. Williams was also hired by MSNBC, part of NBC Universal, to provide voice-overs for commercials that are part of the channel's new "Lean forward" campaign.
Boeing's new "lean and green" Dreamliner aircraft, due to be delivered to a number of UK airlines, has suffered another delay, it was announced today.
In fact going beyond compliance saves cost at the same time that it generates cash, provided that management adopts the new lean and green paradigm.
It established U.S.D.A.-certified facilities to inspect the meat, and marketed it by its French name, ragondin, as a new lean protein that tastes like turkey.
One result is that British firms are failing to make the most of new "lean manufacturing" techniques that seek systematically to eliminate waste and to make the production process more responsive to customer requirements.
