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In a way, having a new frame of reference was for the best.
Against this new frame of reference, FedEx could choose to differentiate on security, confidentiality, and attention-getting capability.
"It gives the product and software designers a new frame of reference … a physical manifestation of the brand.
Winter, also a journalist, searches for a new frame of reference in a foreign country, where he stumbles into playing a father role for a young girl.
The fact that such examples are common carries an important message: Today a new frame of reference for thinking about environmental improvement is urgently needed.
But, from time to time the full-blown factualness of something is declared, even though further work could place it within a new frame of reference.
Similar(41)
There was little to no precedent for what she was imagining and she had to create and communicate new frames of reference and get buy-in among a wide set of stakeholders.
This paper introduces a new and general frame-of-reference for true unified, iterative solutions of AC/DC power flows using the Newton-Raphson method.
Before the Dawn will, at last, create a new visual frame of reference for a woman who has often felt constrained by the difficulties of living up to the striking series of creative personae she developed as a young woman.
The harsh truth is that the gumption to take on the arduous task of creating a new political frame of reference in the country is in short supply.
"That's their frame-of-reference.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com