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"new entrants" is a correct and usable term in written English.
You can use it when referring to people or companies joining a particular field or industry for the first time. For example, "The retail industry is experiencing an influx of new entrants."
Exact(60)
New entrants are banned.
Success is bringing new entrants.
Juicy premiums will attract new entrants.
Third, new entrants must be kept out.
Such circumstances create opportunities for new entrants.
Some big new entrants will stick around.
New entrants, like Netflix, are doing similarly.
New entrants face a challenge.
Several were unlikely new entrants.
New entrants struggle to make headway.
Other new entrants could join the bidding.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com