The new digital applications, called "sapplets" or social media applications, will let consumers engage with multiple publications and brands in three new ways.
Telstra is all about applying new digital applications to create new choices for homes and businesses in Australia.
"Getting access to new digital applications over a fibre connection can be a massive competitive differentiator for businesses of any size," commented telecoms analyst Mark Newman from the ConnectivityX consultancy.
As the technology continues to develop, the opportunities for new digital wallet applications seem limitless, expanding beyond simple over-the-counter, low-value purchases and into everyday transactions such as mortgage and utility payments, fundraising and donations, medical payments and personal banking, to name a few.
R/GA's current incarnation is the Company for the Connected Age, so it's fitting they walked the talk by devising a new office that both shows what a connected space can be, and also doubles as a lab for testing new digital ideas and applications its clients can benefit from.
* Robert F. Henrick was named partner for pervasive applications at Ogilvy Interactive Applications Laboratory, New York, a new digital technology unit of Ogilvy Interactive.
It began introducing paperless loan applications last September, bucking the requirements of stacks of paperwork in India, and it said it plans to use this new money to expand that digital application focus to more of the financial products and services that it offers.
With a mission to "create positive change through the power of entertainment", Comic Relief is a leader in this respect, and its current initiative with the Nominet Trust and Sidekick School to develop new ideas for digital applications shows the importance of this kind of innovation.
To test the application of a new digital technology in tree root architecture research, root systems from 29 green ash (Fraxinus pennsylvanica 'Patmore') trees were unearthed, cleaned, and photographed to create 3D models using structure from motion (SfM) photogrammetry.
