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Wear new denim for school.
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I'm seeing raw denim for guys instead of washes.
The company also launched a "pre-order microsite" for their new denim line, selling Cone Denim (Cone is apparently a big deal) jeans for considerably less than almost any other premium denim supplier.
"The new denim companies wanted different machines for everything".
Michael Cassel is a co-owner of Stronghold, a new denim company that sells bespoke jeans for up to $1,200 a pair.
New denim?
Wear your new denim skirt.
And now jean wearers, be they the new raw denim wearer or someone like Hilfiger referring to his Levi's, are all coming clean that they 'never wash.' The CEO of Swedish denim company Nudie, Palle Stenberg says of his own jeans, "Here is a pair I've been wearing every day for at least two years.
Customers can trade in their worn raw denim New and Petit Standard and New Cure styles for a new pair at half the retail price.
But when it comes to accessories, last year's brand-new-denim look is still brand-new.
It took several years of research, innovation, trial and error, but the result is a new path for denim.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com