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Based on the winning entry of a 1970s competition in which the club's supporters were invited to design a new crest, it combines a tree to symbolize the nearby New Forest, water for Southampton's docks and its civic symbol, a white rose.
The new crest, adopted last year, features a flame and a pair of crossed hammers.
P.& G. has started selling its new Crest White Strips, a tooth-whitening product, directly on its Web site.
When the troops came home, Crosby enjoyed a new crest in popularity, while Sinatra's career dimmed and almost faded to black.
Starting in what was then called the toilet goods division, Mr. Smale earned his stripes managing Procter & Gamble's new Crest toothpaste brand.
Talk story about a dental information booth in Union Square Park, promoting new Crest toothpaste in a silver box with tartar-control formula.
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Fans were given a choice of three new crests they could vote for.
Manchester City revealed their new club crest, featuring a traditional sailing ship above three stripes, indicating the city's three rivers, and a red Lancashire rose.
Manchester City have unveiled a new club crest which will appear on the team's shirts from the start of the 2016-17 season.
Things like the new club crest incorporating the word London, the decision to swap Ken's Cafe and market stalls for upmarket eateries and a huge new megastore sometimes feel like a stark experiment on a grand scale.
The switch - which also includes a new club crest incorporating a main image of a dragon, with a small bluebird inserted underneath, and carrying the slogan 'Fire and Passion' - is designed to make Cardiff more marketable in Asia.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com