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It's not often a company invents an entire new category with one fell press release, but that's what Novatel did.
One of the toughest categories this year should be outstanding variety talk series, a new category with a bunch of old nominees.
The regulator has created a new category with its premium listing regime to allow the state-owned company to list on the London Stock Exchange.
Having created a new category with the BlackBerry, it now faces a host of rivals, including Palm's Treo, the Motorola Q and the Nokia E61.
For a new product in a new category with unproven functionality, the reality is likely to be closer to 2m to 4m, which has some declaring the Apple Watch a flop.
Apple is celebrating the launch of the new category with a couple of featured collections of shopping apps.
Similar(49)
Starting this year, severely ailing pension funds will be placed in new categories with names like "at risk," "critical" and "endangered".
In the last weeks, three new categories with some 130,000 items were added to the site.
Wal-Mart continues to push into new categories with catastrophic consequences to traditional competitors.
Once upon a time, Apple created whole new categories with unique products we didn't even know we wanted – and then learned we couldn't live without!
"By crowd-sourcing design from our immensely talented community of designers, Minted can rapidly launch new categories with superior design and selection".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com