Context-specific market knowledge is experiential and tacit (Eriksson et al., 1997); and part of the process of generating context-neutral knowledge "involves the establishment of procedures to transform this experiential, tacit knowledge into objective and explicit knowledge" (Prashantham & Young, 2011, p. 284).
It has long been acknowledged that value-neutral knowledge does not exist [ 37] and that scientists have their own knowledge deficits [ 35].
But consumers don't necessarily possess completely neutral, unbiased knowledge about those messages.
For the neutral common knowledge themes 8 topics × 4 types × 2 premise orders = 64 neutral syllogisms were used.
In addition, it was explored whether belief bias for neutral common knowledge materials increases with BFNE scores.
Second, for the neutral common knowledge syllogisms, there was an overall belief bias effect that was independent of participants' fear of negative evaluation.
Hence, each topic of the neutral common knowledge category was presented twice and each social anxiety relevant topic was presented twice for each perspective, public or private self-referent, per block.
The BFNE-interaction model was not superior to the basic model for the neutral common knowledge category (χ difference (4) = 13.427, p = .009), and therefore there was no BFNE * reality * validity interaction.
Each topic from the neutral common knowledge category was presented in a true-valid, an untrue-invalid, a true-invalid, and an untrue-valid manner; see Tables 1 and 2 for an example of each combination.
For the neutral common knowledge syllogisms it was explored whether the fit improves when including the BFNE-interaction and, if so, whether the BFNE * reality * validity interaction significantly contributes to the prediction.
