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For people like Mr. Bhardwaj, Ignighter is filling a social niche that allows them to combine social networking and offline "friending" without the pressure of the matrimonial sites that dominate India's online dating landscape.
Citysocializer is an early social site in the UK which attempted to marry both online networking and offline – not unlike Meetup.com, though the aim was more 'dating-lite' than community groups.
FounderDating, which helps entrepreneurs with co-founders through online networking and offline events, announced a big geographic expansion earlier this year.
"It's clear that consumer habits of sharing business and personal information are evolving, and the lines between online social networking and offline business networking are not just blurring, but vanishing," Richard Moross, CEO of MOO.com, said in a statement.
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People worry that "online contact and networking might replace offline interactions, but offline is still so precious that we're creating ways to bring offline even more front and center," said S. Shyam Sundar, a director of the Media Effects Research Lab at Pennsylvania State University.
They see it as an online-and-offline professional networking club for well-born insiders who would find the typical networking event (not to mention, Facebook) a little mass.
He told me that Merchise's goal was to create a series of networking events and online and offline communities of people across the country who could use their programming skills to earn money with contracts for global software companies (which already happens, somewhat), then create start-ups to serve Latin-American and American markets.
"There's just so much more to navigate today, and it can become quite confusing," says Emily Miethner, founder of an online and offline networking community for young professionals, FindSpark.
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