Important as elections are, I cannot help seeing them as a combination of the World Cup and the Eurovision Song Contest for the media and political nerds.
And yet, as Mats Valk, the Dutch teenager who currently holds the world record for a single solve – 5.55 seconds – insisted at the most recent World Championship last summer, "If you look at the top, there are actually, like, no nerds at all.
They are computer nerds …" Arlidge was inclined to forgive Lewis for being one-sided: he "thinks flash trading is the next big crisis waiting to happen and must be eradicated".
Like, me, Feliks, Cornelius – we are not nerds".
The intention was that the awards would be more democratic and open to a greater range of works: nerds know how it is to be excluded from the cool gang.
It's like the netherwordly synthesis moment between nerds and jocks Hollywood never showed you.
If the creative side of advertising was considered the sexy bit of the business, then media buying was for number-crunching nerds.
This morning's chat sponsored by the New American Foundation, hosted by Steve Clemons, its garrulous organiser, thinker and blogger, did just the trick.Foreign-policy nerds are not always fascinating, but this group was.
Junkyard dogs Surf the Web, see the world A life replete Internet radio Welcome to the metropolis Selling fun What the world is reading Nerds' triumph Fancy a pint?
Revenge of the nerds A slight Resonance Rubber barons?
