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If negatively perceived names contribute to social rejection, than people with negative names should have lower self esteem, be more likely to smoke, and not as educationally advanced as their positively named peers.
The researchers looked at tens of thousands of online dating profiles that were created by users with "extremely" or only "somewhat" positive or negative names.
As the researchers had hypothesised, those with the more positively ranked names received more interactions on the dating site, while those with negative names received fewer interactions.
Also in line with the researchers' predictions, those with negative names were more likely to have lower self-esteem, to have less education, and regularly smoke.
A study conducted by researchers in Germany and North Carolina found that people whose names are perceived positively are more likely to enjoy positive social interactions, while people with negative names are more likely to suffer social rejection.
"The negative names are cumbersome and cause more problems," Mr. Siegel said, adding that he preferred renamings like Citigroup, the combination of Citicorp with Travelers, or standing pat, as when Hewlett-Packard acquired Compaq Computer and retained the Hewlett-Packard name.
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"Everyone knew in the field it was Blackwater trying to get rid of a negative name".
"On a scale of 1 to 10, with 10 being the most negative, the most negative name I think you can give a team is the Devils," he said.
However, in this particular study male users with the most positive name in the group ("Alexander") received 102% more visits to their dating site profiles than users with the most negative name ("Kevin").
"Historically, Toxteth had a really negative name because it once had a riot many moons ago," she says.
As he put it: "To call me a sexist… for me it's still not a negative name.
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