'negative branding' is correct and usable in written English.
You can use it to refer to a situation in which a business or product is associated with an unfavorable image or reputation, either through public opinion or through marketing and advertising. For example: "The company had to do some damage control after their negative branding caused a decrease in sales."
Partly it was the power of negative branding.
Talk radio didn't invent the negative branding of liberals.
A swirl of negative branding took on a life of its own — and ultimately could not be ignored.
She also said that the Red Cross had suffered what she called "negative branding" for a couple of months when people learned that money donated after Sept. 11 was not all going to victims of the terrorist attacks.
He might very well be right about that negative branding, and not just only by Republicans.
Throughout the period, however, there remained some controversy over the fact that tightened rules affected 'real' Danes, who found themselves unable to bring their (mostly Western) husbands and wives to Denmark – something that the business community in particular criticized as an unfortunate negative branding of the country.
"No Child Left Behind may be the most negative brand in America," said Representative George Miller of California, the Democratic chairman of the House education committee.
Focus on how customers have been hurt, how the business is incurring extra expense, the negative brand impact — and how the change will help mitigate those problems.
SURELY I could learn something from these young people, so free of negative brand associations, and their parents, who perhaps had tired of lacing children's shoes.
A Populus poll last week found that Mr Cameron had already gone a long way towards neutralising the Tories' negative brand image.
Campaigning in California and Florida in the last few days, he has criticized Mr. McCain as challenging his patriotism, for saying Iraqis would greet Americans as "liberators" in 2003, and as embracing a negative brand of politics in general.
