"You need to be wise -- have Grit, but use it wisely".
They need to be wise to the peloton and how it works.
You need to be wise to how it makes your audience feel".
Entering the kingdom of animal metaphors, they spoke of the need to be "wise as serpents" in protecting the constitution "from wolves in sheep's clothing".
"We need to be wise about the use of credit.
To be compassionate you need to be wise".
But we need to be wise about what sacrifices we make and when.
You need to be wise and somewhat ambitious for something better all the time and eventually everything will fall into place for you.
You need to be wise in order to figure out how to do your work in a way that serves the people you're working with and for, and you need to be wise in order to know how to manage as a spouse, as a friend, as a parent.
So I'm not necessarily looking for advertising to be reformed, or for advertisements to stop lying since the ad world is entirely based on lying but I think people need to be wise to it, and aware of the damage it's doing.
