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Society needs the idea of a great, national bard, and so creates one in Shakespeare.
Although retailers can customize the system to suit their needs, the idea is to go beyond things like height and weight, and find out about a customer's body type, preferred brands, comfort in a given brand, and more.
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Why do you even need the idea of sustainable development?
And we need the idea of true wilderness for spiritual nourishment.
The key is the same as with most things, you need the idea and you need considerable effort.
In the end, Sontag couldn't live her illness without metaphor; she needed the idea of a fight even after the fight was lost.
Just as, if Hawking is right, we do not need the idea of God to teach us the origin of the universes around us, so we do not need the idea of God to teach us what is good and what is bad.
But today we bring them all they really need: the idea for how it should work.
While this haircut isn't needed, the idea is to have casual, stylish hair without all the effort.
Now we just need the ideas.
What's missing and badly needed is the idea of responsibility.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com