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On AMC's Mad Men, whenever ad agency Sterling Cooper Draper Pryce needs qualitative market research they arrange a focus group, usually a small collection of women, with the ad executives looking on via a two-way mirror.
Data collection should be aligned with designer needs: Qualitative techniques that generate in-depth consumer understanding in early stages of innovation can be combined with quantitative testing for fine-tuning final designs.
Moreover, given the aim of the study which was to explore roles and functions of health care providers based on their self and their employer's recognition and perceptions about community health care needs, qualitative research design was deemed appropriate.
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We need qualitative rather than quantitative teaching methods.
Such research will also need qualitative and other social science approaches [ 63, 64].
We need qualitative research to see how they can tell us the solutions, so we can work with them".
We urgently need qualitative studies to help us understand obese women and their infant feeding decisions and behaviour.
We are not able to comment on awareness per se and neither on attitude to VTE, since these would need qualitative methodologies to investigate.
We urgently need qualitative studies from women's perspective to help us understand women in this situation and their infant feeding decisions and behaviour.
The chosen pragmatic approach to use a quantitative cutoff for the white matter lesion volume based on the control group might need qualitative refinements.
We note that our study adds a much needed qualitative insight into accounts of workplace bullying (Salin, 2003b), in the hope that it might be complemented by more comprehensive quantitative analyses of the mechanisms involved than we could conduct with such a small sample.
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