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What the act needs is not revision.
What this president needs is not new messaging.
But satisfying real needs is not the object here.
The traditional method for selling — typically framed around asking the customers' needs — is not enough.
Perhaps what the company needs is not more transparency, but less visibility.
What Mr Bloom needs is not opprobrium but his own talk show.
What Greece – and the indeed the entire eurozone – needs is not more austerity but stronger demand.
In other words, what business needs is not weaker, but stronger, encryption.
Chaika's loyalty and willingness to serve the Kremlin's political needs is not in doubt.
What New York City needs is not no-party politics, but reinvigorated party competition.
What he needs is not so much a downtown park, but the right elevation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com