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One way is to challenge claims that the pharmaceutical industry needs high prices to innovate.
Another group, composed of OPEC's traditional price hawks, increasingly needs high prices to finance a wide range of social and military policies.
Apple is holding the price point up and resisted offering a smaller tablet; it needs high prices to satiate Wall Street's lust for predictable earnings.
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"The industry needs higher prices.
That is how resources are allocated and money is invested where it is needed; high prices communicate scarcity.
Producers need high prices to finance their budgets, while consumers want prices that are low enough not to derail economic growth.
The Saudis need high prices to fund their nation but have lost control of the market because of the oil boom in the world's largest economy.
The multinationals argued that they need high prices in order to carry out their research, even though the prices put the remedies out of the reach of millions of people with H.I.V.
Yang Yuanji stood in sweltering heat next to his fetid, crudely built pigpens on a recent afternoon and contended that he needed high prices to pay for costly animal feed and medicine.
The drug companies say, "We need high prices to cover our staggering research and development costs, and if you do anything to squeeze our prices, it will stifle innovation". The book was written to examine that argument.
But other producers need higher prices.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com