"I don't need attractive young ladies leading people through our cellars, where there is work going on and bad language sometimes being used".
With the rise of visual platforms like Pinterest and Instagram, a lot of brands need attractive graphics and product images for social media.
"I don't want my winemakers giving tours," he says, "and I don't need attractive young ladies leading people through our cellars, where there is work going on, and sometimes bad language being used".
Firstly, it needs an attractive look and aroma, as they draw you to taste what's on the plate – you have to keep that firmly in mind.
Here's the plot line so far: Microsoft, a successful but ageing computer company with a vast deposit account, decides it needs an attractive acquisition to enable it to keep up with the younger - Web 2.0 - generation.
In Volkswagen's case, I would say it needs more attractive designs designs so good that Europeans are willing to pay more for VW's vehicles.
They needed someone attractive, and Gary understood something about his own attractiveness.
"We desperately need lively attractive high streets and I think Mary Portas has given us the blueprint".
To have any chance of unseating him, the opposition will need "an attractive new candidate".
"He decided to auction off the old family farm but needed an attractive name for the land," Mr. Twomey wrote.
"In order to succeed and flourish, states and nations need an attractive idea of what they are," she writes.
