"We need some joy for ourselves and our fans".
Wales and the south-west, two areas where you'd think they might need some joy occasionally, again prefer the Rich Tea.
And really it doesn't take that much; just a willingness to allow some time out when needed (joy of joys, I get the relaxation room all to myself on my break) and a recognition that not everyone wants to be part of communal brews and Secret Santas.
Haitian children and families not only need life's basics and the ongoing generosity of Americans through established relief organizations, they need some semblance of joy restored in their lives - and the dignity that new clothes bring.
The Huskies (18-6 over all, 7-4 Big East) needed to rediscover some joy after dropping two of three games and plunging in the Associated Press ranking to No. 18.
He brought some much needed squeals of joy and tears of laughter to a nation freshly traumatised by "The Donald" and he's even managing to briefly unify the Labour party.
Which is why multi-generation houses are the model for the future: learning from one another, feeling needed, sharing joy.
Not just because they gave us a much needed sense of joy after five years of relegation, financial problems and some of the worst managers we've ever seen at Hillsborough, but because they felt complete, more than just a collection of individuals.
All of me needed the opposite: joy and light.
His reaction to the German occupation of Belgium in the Second World War was to break out of his traditional style into using Impressionist brushwork on the grounds that, in the days of darkness, people needed to feel joy.
