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Asked about the famous cultural divide between art and science he said that they are mutually reinforcing: "Art needs rigor, and science needs creativity".
It needs rigor, precision and clear intent to look right, and it's a testament to the staging of Andrea Tallis, Alan Barnes and Douglas Becker that it did.
"We needed the rigor of a college class, because that's where we wanted to be".
Costolo brings much needed operational rigor, business focus, and methodical process to a chaotic, culturally-transformative company that could have fallen into a MySpace-like trap of celebrity cache, runaway spam and buzz that outstripped business potential.
A new definition will also help with recruitment, he added, because "to find someone good at P.R., you need some rigor around the practice".
Homework has come in and out of vogue through the longstanding debate over whether children need more rigor or simply more time to be children.
We need more rigor.
Sanders often agrees with the chorus of voices that say the profession needs more rigor and evaluations based partly on standardized tests but, she adds, "people just put their opinions out there without going into a classroom".
The personal rigor needed to build an audience was clear at a recent broadcast.
Economists had finally found ways to talk about the Pin Factory with the rigor needed to make it respectable.
By focusing narrowly on a claim by the Fed that it had no choice but to let Lehman fail, Professor Ball, in his 214-page paper, has brought much needed clarity and rigor to the historical record.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com