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We all find bad news often more interesting and important than good news, we don't want constant reports of an ongoing process that doesn't change very much, and we need milestones around which to crystallise a story.
All contestants in endurance events need milestones to aim for, and there aren't too many of these in a Ph.D., so you need to set them for yourself.
I believe it is because human beings need milestones in order to punctuate life.
A shocking one quarter of young adults who have lived on their own at some point have moved back in with their parents, and 57% of 18-24 year olds no longer view moving out of their parents' house as a milestone needed to be considered an adult.
But Soriano hardly needs more milestones to chase.
In addition, your go-forward plan needs tactical milestones to prove it's working.
eero's new FCC approval is an important step for the company's ability to sell its product in the United States, and a much-needed milestone to hit in order to place eero into the market.
In a stable market, the rules of the game are well-understood – the milestones needed for future financings and the valuation metrics and IPO timing are all predictable.
Since birth to five years old are the most critical years for a child to develop mentally, physically and emotionally, a quality early education can play a major role in helping children achieve the developmental milestones needed for success in school and beyond.
In terms of the number of games needed to reach the milestone, Messi — whose appearance Saturday was his 61st of the year — has already exceeded Müller's 60 matches from 1972.
With the introduction of new polio vaccine, Somalia is implementing another milestone activity needed to take the country forward towards the goal of polio eradication.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com