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In 2013 it needed a price of $103 to balance it.
Some suppliers told auto clients that they needed a price increase to compensate and were told to go home and have a long think about it.
"We needed a price point our parents can afford, and Choicelunch does a good job of balancing healthy food with a good price.
"I needed a price that wasn't going to soak up enormous amounts of our budget," said the founder of My Friend Charlie.
In a Jan . 17 , 1996letter from Lee Connolly, Goodyear's director of tire sales, to C.J. Hole, a Ford purchasing director, Goodyear said it needed a price increase from Ford because of higher raw material costs.
"What [customers] really needed were lower prices and they needed a price list that they could trust," Sir Terry said.
Similar(54)
We need a price on carbon.
"Finally," said Harvey, "we need a price on carbon".
Shops defending their dollar income need a price rise of 50% to offset this.
Analysts suggest that for BHP to break even they need a price of US$51 a tonne.
According to the International Monetary Fund, the United Arab Emirates needs a price of more than $80 to meet its budgetary obligations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com