"We need to reframe the discussion.
We need to reframe our view of video games.
Clune adds: "We need to reframe the paywalls debate as a journalist's dilemma.
We need to reframe this debate, he argued: it's not about private v public, but about size, scale, and form.
"We need to reframe the legal discussion to treat the differences of bits and atoms in a more thoughtful way".
Kirsten Ostherr, Director Medical Futures Lab, on the need to reframe medical research around patient and participant input.
Perhaps we need to reframe the argument over the status of obesity, so often couched in moral terms, as a practical question.
One of the most important aspects of leadership is connecting with people and to achieve this you need to reframe the language you use.
In September 2015, the EU stated that there was a "compelling need to reframe the humanitarian-development cooperation, so that this partnership reinforces the outcomes of both streams".
We need to reframe the conversation when it comes to education because sadly, in many communities, it is a life-or-death matter.
e360: So what are your recommendations in terms of how we need to reframe the discussion of climate change to be more effective in reaching people?
