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With Prime, Amazon pulled off one of the most elegant consumer segmentations, encouraging members to fill their carts with a few clicks or taps from any device and training customers to continuously ask the following question at the time of purchase: "Do I need this item before 48 hours?" Now, what if the answer is "yes"?
The next thing is that they just come and tell you that they need this item urgently.
Do you really need this item?
Ask yourself if you really need this item...and if you're not sure, wait.
Similar(56)
You never know when you might need this items while cleaning up.
Electabuzz needs this item to evolve into Electivire.
AND MORE Why do you need this final item, the $130 Joule "luxury stand," when you can certainly lean the iPad up against a large box of Cheerios?
You only need imagine how tense a 9-year-old can get to see how badly we needed this multi-item Biore beauty kit, which usually lists for $25.
Ask your customer how soon they actually need the item.
How long do you need the item?
To correct for these different interpretations, and to only include those activities participants have a current need for, this items needs to be reformulated into 'Not able to carry out activities I would like to do'.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com