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The discussions in Davos highlighted the importance of three critical actions that businesses need to take: listen to what consumers want and need, observe their actual behaviours (using the tools of behavioural psychology and economics) and lead by designing better products and services.
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"Obviously there is need," observes Mr Cosmello.
To understand what is going on in the brain we need "observing instruments that are local, non-destructive, and non-invasive, with rapid-response, high-bandwidth and high spatial resolution.
"They're using a broad definition of financial need," observes Heller.
Conclusions are drawn on the relation between the thermo-viscoelastic behaviour of bituminous materials and the improvement in maintenance needs observed on the studied HSL.
Speaking in September of last year, President of the International Committee of the Red Cross Jakob Kellenberger said "international humanitarian law, in its current state, especially in non-international armed conflict, does not always offer satisfactory legal responses to the needs observed on the ground".
He added, "It's unfair, given all the other levels of contact that they need to observe and violations that they need to observe during the game".
To adopt his approach, we need to observe a number of replicated observations at each design point.
Our need to observe combatants' human rights must be balanced with our existential need to withstand these tyrannical movements.
Instead, marketers need to observe their customers in action.
Parents need to observe and talk to other parents.
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