No need for a recording studio, just a smartphone.
The company quickly outgrew the few desks it was using at a local incubator space, and wanted to find an office to accommodate its growing staff and its need for a photo studio.
Meet Blin.gy, a new app that's figured out how to achieve a "mobile green-screen effect" without the need for a full studio environment.
Earlier this year, Chosen pivoted and renamed itself Blin.gy after figuring out how to create greenscreen effects without the need for a full studio, making it possible for smartphone users to insert themselves in front of live video backgrounds.
There appears to be no time in the foreseeable future that would dictate the need for a dedicated studio.
Viacom already owns Paramount and does not have a need for another studio, but wouldn't be bad off with theme parks and a music company.
Payment and business software lets creators operate independently without the need for an overarching production studio, record label or publisher.
In time, I suspect that I will feel the need for a larger, more permanent studio.
"Some artists might only need a studio for a six-month project, or three months to work on a commission, or they have an exhibition coming up and they need a space to prepare.
"There is definitely a need for studio facilities in New York," says Ms. Rosenthal, pulling her parka tighter around her shoulders.
