Scientists do know that most animals need a siesta, and that in humans, the amount of slumber required by an individual is partly genetic.
It gives them free products and everything they need to organise a slumber party with their friends to try them out.
Some argue that Flynn's public flogging is just what the struggling Afghanistan war needs, a sharp wake-up call to a slumbering bureaucracy, and that may well be true.
In contrast to the identification of gene mutations that shift the timing of sleep, this is the first isolation of a mutation that affects how long organisms need to slumber, says neurophysiologist Irene Tobler of the University of Zurich, Switzerland.
Doctors have long debated whether elderly people are sleep-deprived as a result, or simply need less restful slumber.
But a dose of bold thinking is arguably exactly what it needs to awaken a slumbering share price.
Clearly both need some irreverent slumber-party friendships.
"I want to have a slumber party at my place.
Tell them you want to have a slumber party.
Also let them have a slumber party if they want.
"It's like a slumber party".
