Each of the properties in this scheme cost the council £30,000 to renovate, and like all the other £1 house owners – the description makes for a neat headline, even if it is not quite true – he will pay back a loan for this amount over 10 years at a cost of £293 a month, at the end of which he will be mortgage-free.
A lot has been already made of that in the international press because it's a neat headline – and it is undoubtedly brave to live in Lebanon and go on the cover of one of the leading gay magazine in Europe – but he's about far more than that.
The sportswriters who heard him telescoped (the technical term is "piped") the quote because it made a neater headline.
Scottish advertising genius David Ogilvy (1911-1999) gave the world memorable ad campaigns such as "the man in the Hathaway shirt" and maybe the neatest headline ever for a car ad: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock".
By contrast its red-top stablemate, the Star on Sunday, caught the mood with a jubilant Drogba picture with a neat main headline, "Spot on!" The sub-deck read "Germans are finally beaten on penalties".
It is complex and requires a complex set of solutions, not the kind that make neat and snappy headlines.
So started the neat (and accidental) headline in AS after Isaac Success failed to take his chances in a 0-0 drawithth Málaga on Friday (for whom Memo Ochoa has played well enough that there is a chance that Kameni will not come back).
She's neat-featured; all the headlines of her face — eyes, brows, cheekbones — seem as if underlined.
The contrarian headline and neat symmetry of the illustration made the fake Electoral College map irresistible share-bait on Facebook.
The timing of the reveal seems too neat to be coincidental, as Amazon stole headlines and owned the post-holiday news cycle earlier this week with the announcement that it has been working on automated drone delivery for packages.
