After abortive sessions with Emeli Sandé's producer Naughty Boy ended in much-publicised bad blood, this record now largely bears the sophisticated stamp of Frank Ocean's producer James Malay HoHo.
Still, I'm sure they'll have a great time in Southport, and as Donny puts it, they're all about, "having a party, and maybe getting a little naughty!" Parties can end strangely sometimes, so I start to wonder about the more hardcore fans that they must have encountered over the years.
When you're a child, you work along a fixed binary – Naughty at one end, Nice at the other, the dark jolly threat of Santa on the distant horizon keeping you on the path of the light – and erring into the shadowy hinterlands of Naughty renders you, condemned to your room without dinner, gnashing at yourself internally and flagellating yourself with a huge, dam wall-feeling of guilt.
Just know that this exceedingly naughty, though in the end disarmingly nice, show is devised by the minds behind "South Park" and that risqué "Sesame Street" for theater-loving adults, "Avenue Q".
But if they end up becoming naughty little vandals like me I'll warn them of the dangers of going down that route".
You'll end up on the naughty list if you keep making light of illnesses like #OCD.
The spot even borrows a page from the Super Bowl ad playbook of major marketers by ending with a mildly naughty punch line.
Makes you wonder what it would take to end up in the permanent naughty corner at Wired.
Gavin Highly also shouts "Hop it, you!" at naughty children, but the resemblance appears to end there.
But do not be mistaken -- these are not texts designed to scare you into behaving lest you end up on God's "naughty" list.
