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Whereas Gerard holds association merely to be a vehicle by which pleasurability is transmitted from the naturally pleasurable mental operation to the object of taste, Alison holds association also to be the central mental operation from which pleasurability is transmitted to the object taste.
The psychiatrist Gregory Berns did just that in a study in which subjects were given fruit juice and water, both naturally pleasurable rewards, while scanning their brains with an M.R.I.
He follows after Gerard in holding that objects of taste are not naturally pleasurable, as Hutcheson had supposed, and so follows after Gerard in holding that objects of taste must acquire their pleasurability from something else that is naturally pleasurable.
But he departs from Gerard regarding both the role of association and the identity of the naturally pleasurable mental operation.
It also seems that any process that requires the mind "to exert its activity, and put forth its strength, in order to surmount any difficulty," is naturally pleasurable, as is the mind's consciousness of its success in surmounting any difficulty (Gerard 1759, 3).
He follows after Gerard, moreover, in holding that this acquisition depends centrally on association, and follows after Gerard, finally, in holding that the naturally pleasurable something else is at least typically and at least in part a mental operation of some sort.
Similar(54)
Watching porn mirrors a naturally occurring pleasurable behavior, something we're kind of supposed to be doing.
This is the latest in online marketing, where the hope is that a site's visitor will naturally associate the brand with a pleasurable activity.
The nature of woodworking is pleasurable.
Our attention is naturally drawn to those perceptions that are most pleasurable or painful, and consequently to those perceptions that we have connected with those that are most pleasurable or painful.
As Hume formulates it, the problem is to explain the nature of the relationship between our approbation, which is pleasurable, and the presence of "sorrow, terror, anxiety," and other naturally disagreeable emotions (OT, 258).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com