Convenience is the nascent sector's other trump card.
Dowdney is in a good to position to answer that question; his organisation is 15 years old, practically old hat in this nascent sector.
No longer a nascent sector occupied solely by Quantified Self enthusiasts, Dow Jones estimates the health-sensor market to surpass 400m devices and $4bn by 2014.
Issuing a letter to halt the genetic testing offered by 23andMe, perhaps the most prominent company of its kind, the agency has sent a clear message to the nascent sector: scale back, or be shut down.
Charity and philanthropy, says Shawn Shieh, the American editor of China Development Brief, a Beijing-based publication that covers NGOs, have become buzzwords among the wealthy.The nascent sector has a long way to go.
Instead, it could mark the beginning of the inevitable consolidation period that occurs in any nascent sector as support and momentum builds behind the most promising players, he says.
At a presentation in June at the inaugural Lendit conference for the nascent sector in New York, Lending Club's founder and chief executive, Renaud Laplanche, compared its rapid embrace by customers to the adoption of electricity, color television, stoves and washing machines, saying he plans to "transform the banking system".
Bob Collymore, Safaricom's chief executive, says he understands the need to raise public funding to pay for infrastructure but worries that over-taxation risks "stifling what is still a nascent sector".Indeed, the value of mobile payments, which posted strong monthly rises throughout 2012, fell by almost 1% in January, the month the Kenyan transaction tax was first levied.
In Eric Pickles' grand localism jamboree, various pots of money have so far been released to help stimulate this nascent sector, from the £30m Custom Build investment fund to a £17.5m Community Right to Build fund, designed to give community groups support in developing proposals pre-planning.
