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And the media -- whether over the air, via cable, on the Web or in print -- are aiming at all of these narrower demographic segments.
Amazon, of course, similarly prompts its customers to buy such items, but Grove Collaborative is marketing to a slightly narrower demographic, that of people who want only all-natural products.
When Disney acquired Club Penguin for $350 million in cash back in August 2007, it paid out at least a comparable multiple based on Vlub PEnguin's projected revenue for the year (between $50 and $65 million), despite the fact that it reaches a narrower demographic profile.
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As Mr. Scanlon said: "If you're selling something in a recession, who's more likely to buy, a guy with money or a guy without?" Velocity is the latest example of the splintering of television into ever-narrower demographic and psychographic segments.
"The Land of Stories" may appeal to a somewhat narrow demographic.
There are enormous limitations in using such a narrow demographic to engage effectively with the wider community.
As she writes, millions of other working women face far more difficult circumstances than our narrow demographic.
It was a simple observation and, I thought, a useful way to illustrate the extent to which the Australian music industry is dominated by a narrow demographic group.
As Jay Mohr pointed out, the industry itself is still dominated by a very narrow demographic of white and Japanese tech guys.
"The established music education sector remains fixated on formal learning (an area that draws an alarmingly narrow demographic)," she wrote in October.
GTAs are, as a group, drawn from a fairly narrow demographic, and financial hardship is likely to make them even less representative of wider society.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com