DF1 would like to supply something stronger than the single soft-core channel it currently offers, but is prevented from doing so by Germany's media law.Another promising use for digital TV, which packs much more information into a signal than conventional analogue broadcasting, is "narrowcasting" for smaller audiences.
Broadcasting, narrowcasting, bait casting, central casting?
It's narrowcasting at its best".
"With this model, you can finally make money from narrowcasting".
Most important, direct-mail consultants are in the business of narrowcasting rather than broadcasting.
that is, kids who watch nostalgia TV? — that it's yet more narrowcasting.
A CABLE network devoted exclusively to animals may seem like the definition of narrowcasting.
Clarkson wrote in his Sunday Times column earlier this month that he was embracing the "dizzying world of narrowcasting" at Amazon, where there was "no finger-wagging" from bosses.
Now that cable, satellite, VCR's, the Internet have fragmented the American audience into 260 million pieces, national entertainment depends on narrowcasting.
As Bamford performs at a mike in the living room, the camera keeps cutting to the supportive laughter of the only people who are in the audience: her parents, seated on the couch (the ultimate in narrowcasting).
But they're most successful as a form of narrowcasting — a pitch to a particular group of women, often younger and left-leaning and unmarried, rather than to the female population as a whole.
