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naming rights
noun
The right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations.
Exact(58)
With discovery comes naming rights.
"We reserve the rights to naming rights.
Mr. Harrison grants naming rights to wells.
Predictably, a battle ensued over naming rights.
Wells Fargo acquired naming rights by taking 90,000 square feet.
Exclusive sponsorship will include naming rights of event.
Revenue from suite sales, naming rights and television contracts boomed.
PSINet has stadium naming rights.
Alltel has stadium naming rights.
Similar(2)
Too many to name, right?
But Mr. Siegel refused to sell the name rights to Stellican.
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