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Even the company's name sends a reassuring message.
Soon afterwards a 1986 letter mentions further "psycho-sexual counselling" by someone whose name sends a cold stun of recognition through me.
Her replacement, finding his pages in a file drawer, and not yet having learned his name, sends him a form rejection letter.
"Using the word Internet, or dot-com in a company name, sends a certain message," said David A. Kugler, chief executive of Monument Funds of Bethesda, Md. "It's not as fashionable as it once was".
The mere mention of his name sends sections of the internet into meltdown – so one can happily expect another round of abuse when Michael McIntyre's Comedy Roadshow returns to BBC1 tomorrow.
The gleaming, white pentagonal lobby and mirrored arch of the 3LD Art & Technology Center, a new downtown theater with a mouthful of a name, sends a distinct message: Get ready to take off.
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In fact, one politician, whom he declined to name, sent back a $500 donation from 2011.
The mere mention of Mr Bartlett's name sent local smokers into apoplexies of rage, but he is unapologetic.
The aura of a revered name sent the portrait flying to just under $1.4 million, more than three times what they were hoping for.
The thought of one of these going up behind my woodshed, scattering the birds I was just learning to name, sent me racing to the Building Department.
The relevant question may not be "What's in a name?" but, rather, "What signals does my name send — and what does it imply?" Maria Konnikova is the author of "Mastermind: How to Think Like Sherlock Holmes".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com