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It performed as well as some brand name products.
What has happened, then, is that in the shadow of our obsession with "name" products, private-label, supposedly no-name products have slowly gained both familiarity and acceptance.
They are the nuts and bolts of hundreds of brand name products, like Bosch, Black & Decker, and Hitachi.
Carolina Wholesale of Charlotte, N.C., said it planned to keep alive the Smith Corona name, products and services.
Two companies, Amgen and Genentech, are proposing bills that would restrict the ability of pharmacists to substitute generic versions of biological drugs for brand name products.
Instead, they'll grow increasingly loyal to brand name products.
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Ms. Lee's reliance on brand-name products feels forced.
"What China needs today are brand-name products," he said.
But brand-name products aren't just about flaunting transient wealth.
Among Litton's popularly known brand-name products are Litton microwave ovens and Royal and Triumph typewriters.
Like a typical generic maker, Teva doesn't advertise or brand its no-name products.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com