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Last fall, the F.D.A. took the unusual step of declaring that one dose of a generic form of Wellbutrin, an antidepressant, was not the therapeutic equivalent of the brand-name pill.
Pfizer could also get a hand from its programs to offer consumers $50 coupons for Lipitor to pay their insurance co-payments, keeping them on the brand-name pill even after generics arrive (Lipitor costs about $150 a month at pharmacies).
The tests showed that "one of a few generic versions of Wellbutrin XL 300 mg, sold as Budeprion XL 300 mg, didn't perform the same as the brand-name pill in the lab".
So packed is this tragicomedy of ideas that I am not yet over its delirious seriousness: What can you expect when characters are named Pill (short for Pier Luigi), Empty (as in M. T. for Mother Theresa), and Sooze?
Some plans cover only generic birth control pills, for example, not brand-name pills.
Two pills are better than one, and brand-name pills trump generics.
And some of them are more cost-effective than the brand-name pills advertised on television.
And unlike most of the brand-name pills being flogged on television these days, love doesn't come with a list of life-threatening side effects.
Despite its name, the pill does not contain electronics; instead, it slowly comes apart in the stomach and delivers medication into the intestinal lining.
Whether dancing alone in her bedroom or dropping fashion names, Ms. Pill is credible as the spoiled brat with a heart of gold.
What's the name for pill-rolling?
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CEO of Professional Science Editing for Scientists @ prosciediting.com